emctiles Trade Manager Phil Slawson who organised the event went onto add “The Ceramic Tile Industry is fast moving and ever changing, with new practices and products being introduced all the time. This can relate to anything from innovations in the production, right through to the size and look of the tiles used, as well as their application. Many of the larger format tiles are now being used to clad building facades in addition to being used for traditional flooring”
The increase in consumer choice for tiled installations means many different techniques have to be employed. For example, the dramatic increase in popularity of large format tiles over the past decade has led to more specialised products including heavy duty Backer Boards, specially formulated Adhesives and Grouts and innovative cutting solutions.
emctiles Buyer & Operations Director Martyn Slawson added by saying “even though it takes some effort from us and our suppliers’ to make these sort of events happen, it’s worthwhile. Feedback from tradesmen has been fantastic, with overall agreement saying how useful the ‘event’ had been.
In fact, it’s now widely considered that a deeper understanding of our industry has become more important than ever and here at emctiles we always strive to provide our customers with up-to-date and reliable information in all matters tile related”.