Large Format Training

Once again emctiles – Nottingham have been busy keeping their Trade customers bang up to date with all the latest tiling trends, products and techniques by staging a “Large Format Tile Training Day” for their loyal trade customers.

Despite the rain, emc’s loyal trade customers turned out in force for our Large Format Training Day. There were two of EMC’s foremost suppliers of large format trade products on hand, to pass on training and advice regarding the installation and maintenance of large format tiles. Siri tools and Tilemaster Adhesives were showcasing their latest products to deal with this new trend within the industry of tiles up to 2.4m x 1.2m. The addition of practical demonstrations also played a big part throughout the day, where tradesmen were given the opportunity to prepare and fit some of the new large tiles, kindly provided by AVA Ceramica. One of our newest Italian tile suppliers.

Specials sales promotions provided added incentives for both new and existing customers and the opportunity to purchase specialist tools proved a big hit.

“Providing our trade customers with support is always upper-most in our thinking” says Barry Slawson, emctiles – Managing Director, “and events such as these, are just one way of doing that."

emctiles Trade Manager Phil Slawson who organised the event went onto add “The Ceramic Tile Industry is fast moving and ever changing, with new practices and products being introduced all the time. This can relate to anything from innovations in the production, right through to the size and look of the tiles used, as well as their application. Many of the larger format tiles are now being used to clad building facades in addition to being used for traditional flooring”

The increase in consumer choice for tiled installations means many different techniques have to be employed. For example, the dramatic increase in popularity of large format tiles over the past decade has led to more specialised products including heavy duty Backer Boards, specially formulated Adhesives and Grouts and innovative cutting solutions.

emctiles Buyer & Operations Director Martyn Slawson added by saying “even though it takes some effort from us and our suppliers’ to make these sort of events happen, it’s worthwhile. Feedback from tradesmen has been fantastic, with overall agreement saying how useful the ‘event’ had been.

In fact, it’s now widely considered that a deeper understanding of our industry has become more important than ever and here at emctiles we always strive to provide our customers with up-to-date and reliable information in all matters tile related”.



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