Privacy Policy


This policy explains how East Midlands Ceramics Ltd {emctiles}, the data controller, processes personal data. The policy only relates to personal data collected by emctiles via the Web Site, registration forms, emails and telephone calls. Any personal data collected by emctiles is used in accordance with General Data Protection Regulation (GDPR).

General Data Protection Regulation (GDPR)

Under the Data Protection Act we have a legal duty to protect any information we collect from you. We will only use the information for the purpose we have described, and we do not pass on your details to any third party or Government Department unless you give us permission to do so. We use technology to safeguard your data from theft or improper use.

Web Site Registration and Feedback

When you either complete the Registration process or use the contact form then the information is read by emctiles staff who may record the information on a Database and will contact you regarding any query if this has been requested. This information is not passed on to any third party. If you send us an email asking for information we do not pass on any of your personal information when dealing with your enquiry unless you have given us permission to do so. Personal data is collected by emctiles to provide goods and services requested, administration, marketing, advertising and promotions.

The information we collect and how we use it

We collect information directly from you.
We collect your name, address, telephone number and email address when you register for an account through our website or we create you as a customer for purposes of Quotations, Orders and Sales in one of our showrooms or in communication by telephone or email. If you choose to purchase a product from us, we or our third-party payment processors will collect and verify your payment information.
We will not share your information with any third parties other than for the reason stated above relating to fulfilling a purchase from us without first obtaining your consent.
We will use your information to respond to your questions and concerns and any other detail relating to your custom with us, this will include sharing your information within our organisation.
We will ask for your consent before sending you marketing materials, campaigns etc.


By providing personal data to emctiles, users consent to the processing of such data by emctiles as described in this Privacy Policy.

How we share your information

Personally, identifiable information: we will not rent or sell your personally identifiable information with others. We may store your information in locations outside our direct control (for instance, on servers).
Non-Personally Identifiable information: we may share non-personally identifiable information (such as anonymous data usage, referring/exit pages and URL’s, number of clicks etc with third parties who work with us to help us understand usage patterns. These resultsare not published outside of our organisation.

How we store your information

Your information is collected and stored on our internal server and is kept within the EU.

How we protect your information

We are concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to us or guarantee that your information may not be accessed, disclosed or destroyed by any data breach of our industry standard physical, technical or managerial safeguards.
When you enter sensitive information (such as log in credentials), we encrypt that information using secure socket layer technology (SSL). No method of transmission over the internet or method of electronic storage is 100% secure; therefore, we cannot guarantee its absolute security.

Your choices: Access, Correction, Deletion

We respect your data and your privacy rights and provide you with reasonable access to the personal data that you may have provided through using our services. If you wish to access or amend any personal data we hold about you, or to request that we delete any data that we hold about you, you may contact us directly. At your request we will amend, block or delete your data from our database.

You may update, correct your account information and preferences at any time by accessing your account settings online or contacting us direct. Please note that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraudand abuse, analytics, satisfaction of legal obligations or where we otherwise reasonably believe that we have a legitimate reason to do so.

You may decline to share certain Personal Data with us, in which case we may not be able to provide to you some of the features and functionalities related to our products and / or services.

At any time, you may object to the processing of your personal data on legitimate grounds, except if otherwise permitted applicable by law.

Use of Data for Direct Marketing purposes

At each point of data collection or registration users are given the opportunity to opt out of receiving future direct marketing material from emctiles. Where users do not opt out of such communications then emctiles may provide information on our products and services.
If, at any time, users want to opt out or instruct emctiles to stop sending this information, or if you wish to verify, update or amend your personal information, please write to:

Customer Services
East Midlands Ceramics Ltd
Southglade Business Park
Hucknall Road

Disclosure of Data to Third parties

emctiles will not pass email addresses on to third parties for marketing purposes unless we have your express permission to do so.
However, we may employ other Companies or individuals to provide certain limited services to or on our behalf such as analysing customer lists and data or performing marketing or consulting services. These service providers will only have access to information they need to perform these tasks and are required to undertake the same level of protection and privacy as is set out in this policy.

Web Site usage Information

Cookies: These are pieces of data created when you visit a web site which means that your “preferences” are stored while you move around the site. You can set your computer not to accept cookies. However, if you do this, you may not be able use some of the site features because we need to record your preferences to give you the information you need during the visit.
Cookies do not contain any personal information about you, and do not hold any information about the sites you visited before this one.
“Log Files”: These allow us to record visitor’s use of the site. They enable us to make changes to the layout of the site and to the information within it, based on the way that visitors move around the site.
Log Files do not contain any personal information about which other sites you have visited.

What happens if I link to another site?

This Privacy Policy only applies to our site, so you should always be aware when you are moving to another site and read the privacy policy of any site which collects personal information. We do not pass on any personal information you have given to us to another site

Data Retention

We only retain the Personal Data collected from a user for as long as the users account is active or otherwise for a limited period if we need it to fulfil the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements as follows:
Billing information is retained for a period of 7 years in accordance with accounting and taxation laws.

Captcha Protection

This site is protected by hCaptcha and its Privacy Policy and Terms of Service apply.

Changes to this Privacy Policy

If this Privacy Policy changes in any way we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any; we would share that information with other parties.

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